There has been great interest from South African motor industry stakeholders in digital marketing at the just-ended WesBank Motoring Experience.
The 2017 CAR Digital Dealer Conference held at the Kyalami Conference Centre was among the highlights of the motor show.
Innovation Group and Altech Netstar sponsored the conference that attracted almost 300 delegates.
This was double the number of people who attended CAR’s first digital dealer conference, held at the Johannesburg Stock Exchange in 2015.
Dave Duarte, founder of Treeshake, a digital innovation consultancy and programme director of the CAR digital dealer conference, pointed over half the companies that had been on the Fortune 500 list in 2000 had disappeared from the list by 2017.
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