SEO is an industry that is often tied to various myths, misunderstandings, and misconceptions. SEO myths often are believed by different individuals, who believe that the SEO myths have sometimes applied in their lives. When you believe something, it could happen at times though with a little probability especially for myths. There are some SEO myths which you need to leave behind in 2017 which include:
1. You Need to Keep Submitting your Site to Search Engines to Improve Rank
You only need to submit your website to the search engines ONCE. Repeatedly submitting your site will not mean that the search engines will find it any quicker. Re-submitting your site after the little change made will not help increase your search engine position.
2. Overloading META with Keywords will get you to the top of Google
Keywords play a major role in search engine optimization, and they must be researched and implemented correctly to achieve the desired results. However, this does not mean that the META of every page should be stuffed with keywords. You need to make sure the keywords you have are relevant and page specific.
3. Doorway and Gateway Pages Help Earn Extra Visitors
A gateway page is created with the sole purpose of directing traffic to a secondary website but is a waste of resources. Good in theory, hopeless in real life – avoid at all costs.
4. Cloaking is a Good way to Boost your Ranking
Many believe that it’s an excellent idea to create a site that is well optimized from a search engine’s perspective, but looks completely different to users. This is a well-known trick called cloaking, one of the most secret black hat techniques. Often this is only used to cloak illegal material and present it as something entirely different; however, the underlying practice is widely frowned upon, so don’t fall foul of this one.
5. Duplicating Content does no Harm
Having a website with plagiarism calls for penalties! You need to ensure the content displayed on your site is original and unique otherwise Google may restrict your ranking placement.
6. Money is Power
Google ranks websites according to relevance and no matter how much money is spent on sponsored listings, if your site isn’t relevant for the particular search phrase, you will not appear highly in the natural listings.
7. All links will Increase Relevance
‘The more links you have, the better for you’ is among the SEO myths which you should avoid. Google applies more weight to quality and relevant links than they will do to the quantity.
8. Web Designers and IT Technicians Qualify as SEO Experts
Although web designers and IT technicians are incredibly talented in their particular area of expertise, it doesn’t mean that they automatically qualify as SEO experts. SEO is a profession in itself and many SEO experts spend years developing and increasing their knowledge of the industry.
9. ‘We Guarantee Your Site Will Be Top of Google within a Year.’
SEO as a practice is borne out of patience and constant testing; you simply can’t guarantee the first place on any search engine, even if that is the ultimate aim.
10. A Picture Tells a Thousand Words
All your pictures should have Alt tags attached; these should be short descriptive names that all the images to be scanned by search engine crawlers, but images can’t replace body copy and HTML.
In conclusion, many SEO myths may look right, but they may only make things worse. You should always keep yourself updated on SEO myths that you should always avoid. SEO myths not only affect your site but can affect you when your site is brought down. If you want the best in what you do, avoid the SEO myths mentioned above as some may look real only to realize they were myths.